The Home Builder Digital Marketing Summit – Virtual Series
The Home Builder Digital Marketing Summit – Virtual Series
Join top home building marketing experts to learn digital marketing insights that can take your brand to the next level. We are bringing the industry’s thought leaders to your home or office once a week for four weeks so you can learn new marketing tactics to sell more homes – and it’s FREE!
One day a week, two hours, for four weeks of the industry’s top experts for free, you can’t miss this opportunity
These sessions will provide you with strategic insights you can put into practice right away. We’re excited to present some awesome topics, check out the session line-up below!
The Home Buyer Journey – How to Understand, Measure and Improve Your Customer Experience – Jimmy Diffee
In this lively presentation, customer experience expert Jimmy Diffee will challenge you to think like the disruptors and tap into the power of the customer journey to rethink how you market, sell, and build new homes. It’s just a matter of time before we’re selling homes completely online.
Email 3.0: Taking a Break from Selling, A Relationship First Approach to Email Marketing – Angela McKay
Email might not be shiny and new but it’s still one of the most effective and economical marketing methods today for lead engagement, conversions, and sales. But email marketing does not sit on its own in a silo; the best results are when it is part of a multichannel approach. This session will focus on your email strategy as a whole and the key elements that builders need to focus on.
A Metrics Powered Customer Journey: Better Leads, Faster Sales and Seamless Experience – Bassam Salem
In this session, get a clear roadmap for how to use AI and other metric-powered tools to identify active prospects, shorten the sales cycle, carry a buyer through the build and move-in stages, and support them through the warranty process and beyond. We’ll also explore how to use these tools to measure and optimize the performance of your sales, marketing, and service processes.
The Value of Branding in the Digital World – Dana Kovach
If you’re treating all leads that enter your sales pipeline equally, you’re losing out on a lot of business. In this session, learn the four “buckets” leads fall into and how to determine where each belongs, identify the information each type of lead needs to keep moving forward, and discover how to adjust your sales and follow-up strategy to meet them where they are in the buying process. Leave knowing how to close more business today and build your pipeline for the future.
Stop Losing Leads by Assuming All Are Ready to Buy Today – How to Build & Nurture Your Sales Pipeline – Spencer Powell
If you’re treating all leads that enter your sales pipeline equally, you’re losing out on a lot of business. In this session, learn the four “buckets” leads fall into and how to determine where each belongs, identify the information each type of lead needs to keep moving forward, and discover how to adjust your sales and follow-up strategy to meet them where they are in the buying process.
Can You Feel the Love! Let Emotional Selling Start on Your Website – Greg Bray and Stuart Platt
It’s no secret selling homes starts on your website, yet most builder sites are stuck in a lifeless product presentation, driven by facts, figures, and features. Come learn about innovative tools and techniques to improve your website’s “emotional motivators.” Learn to transition a buyer’s mindset of cold research to one of fantasy and creativity so they can visualize and daydream about their new home to create the strongest opportunity for a sale.
4 Disruptive Technologies Redefining the Homebuying Experience – Erik Martinez
Emerging technologies are changing the home buying experience for advertisers and consumers. Some technologies, like geofencing, make it possible for a builder to target home buyers who are visiting a competitor’s community, sales offices, and design centers. This session will help you understand how to best utilize these technology tools that have become part of the mainstream.
Emerging technologies are changing the home buying experience for advertisers and consumers. Some technologies, like geofencing, make it possible for a builder to target home buyers who are visiting a competitor’s community, sales offices, and design centers. This session will help you understand how to best utilize these technology tools that have become part of the mainstream.
