Careers

Paid Search / PPC Specialist

Date Posted: 10/01/2022

 

Job description

Blue Tangerine LLC is a digital marketing agency specializing in Website Design & Development for home builders and Digital Marketing services for ecommerce and home builders. We assist clients with the implementation of digital technology and provide digital marketing services that drive tangible business results.

We are looking for an experienced PPC expert to manage all aspects of Paid Search Engine Marketing (PPC) including keyword research, Google Ads/Microsoft Ads campaign management, display campaigns, shopping and retargeting campaigns.

The position will have client management responsibilities and will be required to have monthly and quarterly reporting and performance meetings with clients.

 

Job Duties & Responsibilities

• Configure, manage, and optimize Google Ads, Microsoft Ads and Paid Social campaigns.
• Keep up to date on current Paid Search strategies through continuing education.
• Prepare and present progress and status reports to internal staff and clients.
• Execute tests, collect and analyze data, identify trends and insights to maximize ROI
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign budget by estimating monthly costs & reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion, and optimization
• Research and analyze competitor advertising links
• Manage client relationship and be the primary interface for Client with Blue Tangerine

 

Job Qualifications

• Proven experience and success managing PPC campaigns across Google and Microsoft
• Well-versed in performance marketing, conversion, and online customer acquisition
• Knowledge in managing Facebook/Instagram Ad campaigns and Pinterest is a bonus

• Up-to-date with the latest trends and best practices in search engine marketing
• Some experience with bid management tools helpful
• Experience with Google Analytics or other website analytics tools
• Expertise with Microsoft Office Products especially MS Excel
• Strong analytical skills and experience generating reports
• Familiarity with A/B and multivariate testing
• Associates or Bachelors degree in Marketing or a quantitative, test-driven field

 

Location

• Remote

 

Job Type

• Full-time

 

Salary Range

• DOE

 

Contact

To apply, please submit your resume below. No recruiters or phone calls, please. Blue Tangerine is an equal-opportunity employer and a drug-free workplace. A criminal background check will be required prior to employment.

SEO Specialist

Date Posted: 10/01/2022

 

Job description

Blue Tangerine LLC is a digital marketing agency specializing in Website Design & Development for home builders and Digital Marketing services for ecommerce and home builders. We assist clients with the implementation of digital technology and provide digital marketing services that help rive tangible business results.

SEO Specialists are responsible for all aspects of Search Engine Optimization (SEO) including keyword research, link building, content analysis and optimization, and reporting. The ideal candidate will continuously achieve designated objectives of increasing website traffic and revenue in addition to upholding superior customer engagement.

 

Duties and Responsibilities

 

Research & Planning

• Reviewing and analyzing client sites for areas that can be improved and optimized
• Perform keyword research to identify high-value search phrases to drive traffic that will convert into sales leads.
• Analyze client competitors and identify gaps and opportunities to generate relevant new traffic
• Stay updated on the latest SEO strategies and search engine guidelines
• Provide strategies and recommendations for continuous success

 

On Page

• Write, edit, and optimize SEO content for blogs and websites
• Optimize on-page elements such as title tag, meta description, URL, headings, images, videos and internal links
• Recommend strategies for additional SEO friendly content to enhance the customer experience

 

Off Page & Local

• Develop & execute inbound link building strategies
• Obtain N.A.P. citations (name/address/phone number) and/or update citations around the web to ensure accuracy and consistency
• Manage/update client Google My Business, Bing Business and other key business portal for local SEO clients

 

Technical SEO

• Perform quarterly audits of client sites to identify technical issues that could prevent search engines from efficiently crawling client sites

• Advise on best use of structured data on client web pages
• Evaluate taxonomy and make recommendations to improve the accessibility of key pages/content on the site

• Work with the client web development team to recommend site changes and improvements that will positively impact site rankings and conversion

 

Reporting/Analytics

• Generate monthly benchmark reports for rankings and traffic
• Perform analysis of ranking and analytics data to assess the effectiveness of the SEO plan in generating traffic and sales/leads for the client

• Keep up to date on current SEO strategies through continuing education, seminars, subscriptions, and self-study.
• Communicate progress, roadblocks, and opportunities to the account team

 

Qualifications

• Current knowledge of latest trends and best practices in search engine marketing.
• Use industry tools like Google Analytics, SEMRush, Moz, Screaming Frog and Ahrefs
• Expertise with Microsoft Office Products especially MS Excel
• Strong analytical, organizational, and time management skills
• Ability to work independently while contributing to a team dynamic
• Bachelor’s degree in Marketing or a quantitative, test-driven field or 2+ years working in SEO

 

Location

• Remote

 

Salary Range

• DOE

 

Contact

To apply, please submit your resume below. No recruiters or phone calls, please. Blue Tangerine is an equal-opportunity employer and a drug-free workplace. A criminal background check will be required.

Digital Account Coordinator

Date Posted: 3/24/2022

 

Job description

Blue Tangerine is looking for a Digital Account Coordinator to create long-term, trusting relationships with our customers. The Digital Account Coordinator’s role is to act as a primary liason between the Client and Blue Tangerine Subject Matter experts. A successful candidate is a great communicator, highly organized, and focused on the Client’s success. The Digital Account Coordinator will help is responsible for implementing client tactical plans. The Digital Account Coordinator will assist with onboarding new clients. The successful candidate must be motivated by solving problems and resolving Client issues.

This position may require occasional travel.

 

Responsibilities

• Build and maintain strong, long-lasting client relationships

• Develop relationships with key accounts and customer stakeholders

• Manage the day-to-day activities and communication of all assigned client accounts on a daily basis

• Quickly and accurately relay Client Change Orders to all parties

• Ensure the timely and successful delivery of our solutions according to customer needs and objectives

• Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders
• Responsible for completing and presenting client status & performance report to internal leadership team, weekly.

• Assist with challenging client requests or issue escalations as needed
• Represent our firm in a professional manner at industry and community functions

 

Skills

Must have 2+ years of experience working on an account team; Digital experience preferred (SEO, PPC, Web Analytics, Website Management)

• Proven work experience as an Account Coordinator or relevant role

• Demonstrable ability to communicate and present to client staff
• Solid experience with MS Office (particularly MS Excel & Powerpoint)
• Experience delivering client-focused solutions to customer needs
• Proven ability to juggle multiple account projects at a time, while maintaining sharp attention to detail
• Excellent listening, negotiation and presentation abilities
• Strong verbal and written communication skills
• BA/BS degree in Business Administration, Sales or relevant field

 

Job Type

• Full-time

 

Location

• Remote

 

Salary Range

• DOE

 

Contact

To apply, please submit your resume below. No recruiters or phone calls please. Blue Tangerine is an equal opportunity employer and a drug-free workplace. A criminal background check will be required prior to employment.

Jr. Web Designer and Email Programmer

Date Posted: 12/15/2022

 

Job description

Blue Tangerine is a full-service digital marketing and website design agency. We are seeking a talented graphic artist and web designer who is ready to share their creativity with our team and design amazing websites for our clients. As a Jr. Web Designer, this position will take direction from both our Director of Web Development and specific project team leaders. While some professional web design experience is preferred, entry-level for the right candidate with an amazing academic design portfolio may be considered.

 

Required

• Experience designing the visual feel of websites
• Experience with hand-coding HTML and CSS
• Expert level with Photoshop or equivalent
• Strong communication skills

 

Preferred

• Bachelor’s Degree in a Graphic Design related field
• Responsive web design skills
• HTML email programming skills
• WordPress Theme design and creation

 

Job Duties

• Design client websites
• Responsible for designing and coding the user interface with HTML and CSS
• Work closely with the server-side developers to develop complex, interactive, and database-driven websites
• Assist clients with website maintenance and updates
• Design and program HTML-based email marketing messages

 

Location

• Remote

 

Job Type

• Full-time

 

Salary Range

• DOE

 

Contact

To apply, please submit your resume below. No recruiters or phone calls, please. Blue Tangerine is an equal-opportunity employer and a drug-free workplace. A criminal background check will be required prior to employment.

Full Stack PHP Laravel Developer

Date Posted: 9/15/2022
Location: Remote

 

Description

Blue Tangerine, a growing digital marketing agency, is looking to hire a full-stack web developer that is inventive, technically-minded and a problem solver at heart. Join our team and contribute to a wide variety of client and internal projects that range from websites to custom applications to mobile apps.

The ideal candidate has high-level experience in HTML, JS, and PHP (framework knowledge in Laravel is a plus).

Most of all we’re looking for someone with a willingness to learn and a passion for building quality software.

Job Duties:

• Implement web application projects for clients
• Work under the direction of a Project Manager and Technical Lead
• Develop database backends to web applications with Microsoft SQL Server and MySQL

 

Requirements:

• Highly proficient in PHP, HTML, Javascript, SQL
• At least four years of experience with PHP application development
• Experience with SEO technical fundamentals
• Experience converting client needs into technical requirements
• Strong communication skills

 

Preferred:

• BA/BS Degree in a related field
• Programming experience on commercial Websites, not just personal ones
• At least one year of experience with the Laravel framework
• Prefer experience with one or more of the following: MVC, JQuery, MS SQL, MySQL, Git, Web services, and APIs
• Web design skills are a plus but are not the focus of this position.

 

No phone calls or recruiters, please. Blue Tangerine is an equal-opportunity employer and a drug-free workplace. A criminal background check will be required.  Visa sponsorship is not available for this position.

 

Salary Range

DOE

 

Contact

To apply, please submit your resume below.

Front End Web Developer/Designer

Date Posted: 11/01/2022
Location: Remote

 

Description

Blue Tangerine is a full-service digital marketing and web development agency. We are currently seeking a Front End Web Developer/Designer to join our team.  No recruiters or phone calls, please. Blue Tangerine is an equal-opportunity employer and a drug-free workplace. A criminal background check will be required. Candidates must be eligible to work in the United States. Sponsorship is not available.

 

Job Duties:

• Implement website designs via HTML, CSS, and scripting on development projects for clients
• Work under the direction of a Sr Developer and Project Manager
• Develop web based templates, forms and applications
• Develop web user interfaces

 

Qualifications and Skills

Required:

• Intermediate HTML, CSS and Javascript skills
• Intermediate Photoshop skills
• Experience with JQuery and Bootstrap
• 2+ years of professional experience
• Strong communication skills

 

Preferred:

• BA/BS Degree in a related field
• Programming experience on commercial websites, not just personal ones
• Experience with creating custom themes for WordPress
• Prefer experience with one or more of the following: MVC, JQuery, MS SQL, MySQL, Git
• PHP or ColdFusion experience is a plus but is not the focus of this position.
• Understanding of website accessibility guidelines
• Experience with Google Tag Manager implementation

 

Salary Range

DOE

 

Contact

To apply, please submit your resume below.

Digital Marketing Operations Coordinator

Date Posted: 08/01/2021
Location: Lawrence, KS

 

Description

The Digital Marketing Operations Coordinator is a hands-on position focused on handling day-to-day e-commerce responsibilities for client websites and the Blue Tangerine Digital marketing team. This role will be responsible for digital marketing efforts on client websites including uploading and modifying products, implementing promotions & marketing content, conversion rate and performance improvement initiatives, and functionality optimization. In addition, this role will collaborate cross-functionally with the Blue Tangerine Marketing Services Team, the client Creative, Merchandising, and Customer Service teams to increase customer satisfaction and drive sales and profitability through online experience.

The role will include implementation of marketing campaigns designed to increase online traffic and acquire new customers or leads, and campaigns to retain existing customers and nurture leads.

The ideal candidate is a responsible and detail-oriented individual who will take on a wide array of responsibilities.

 

Duties:

• Work with Client Merchandising & Creative team and Blue Tangerine Digital Marketing team to ensure promotions and website updates are implemented accurately and on-time to support emails and other marketing events
• Maintain and update content calendars for clients
• Partner with Client Merchandising to build collections and update navigation in support of seasonal marketing campaigns
• Support the Digital Marketing team in developing and maintaining new and existing marketing channels including Paid Search, SEO, Email, Social Media, Display Advertising, Programmatic Advertising, etc.
• Upload images, video, and other digital assets for use on-site, email, social media and other digital campaigns
• Audit websites regularly to ensure all content and product information is displayed properly
• Manage site navigation, search and refinement features to optimize the user experience
• Maintain and update data feeds to support shopping and lead generation programs
• Assist in implementation of new integrations on website properties from testing to reporting on results
• Report bugs on the website and log tickets with the Development team to correct problems
• Assist with the customer reviews program by ensuring that reviews are properly displaying on client sites and syndicated to desired 3rd party sites
• Identify opportunities to increase sales
• Support the Account Manager with daily, weekly and monthly reporting (Sales/Lead Generation, Reviews, Program Results, etc.)

 

Requirements:

• Bachelors degree in marketing or equivalent work experience
• At least 1-2 years of experience working with website content management systems
• Image manipulation and web optimization experience using tools like Photoshop a plus
• Working knowledge of HTML
• Desire to learn & obtain Google Analytics certification
• Proficient with Excel, Word, and PowerPoint
• Detail Oriented with exceptional communication and organizational skills
• Displays professionalism, strong work ethic, flexibility, and ability to work in a fast-paced environment
• Strong written and verbal communication skills, with ability to effectively communicate online

 

Contact

To apply, please submit your resume below.