This week on The Home Builder Digital Marketing Podcast, Brandon Elliott of Elliott Home joins Greg and Kevin to discuss embracing the ever-changing home building market to progress toward a simpler and more efficient home buyer journey.
The digital home building market isn’t easy to navigate, but how a company approaches the shifting environment can make all the difference. Brandon explains,
“…very successful people can overcome obstacles, and not only do they overcome them, they embrace them. They enjoy them because when everything is just flowing right, they’re not actually growing. You know, because they don’t know what the problems are.”
Change is inevitable in home building, but Brandon says,
“For those companies that have a strong culture, they can create change and bring it into their company and their people embrace it and are excited about it.”
Customers are ready for change and want an easier and better online process for home buying. Brandon says,
“the more complicated product experience, they just don’t want it right now just because they don’t have time for it. They probably don’t have the mental capacity for it. They don’t have the stress level for it because their life is already chaos enough…They’re dealing with a lot of change in their current positions and a lot of change in the world and fear from the news and…I think it’s just driving a demand for efficiency and simplicity.”
Listen to this week’s episode to learn more about how to acclimate to changes in the home building digital market to improve the home buying process.
About the Guest:
Brandon Elliott is the Founder and CEO at Elliott Homes, a luxury new home builder located in Gulfport, MS on the Mississippi Gulf Coast. They build new homes in Gulfport, Biloxi, Ocean Springs, Woolmarket, and Diamondhead with the number one goal of “Creating a Place Where Life Gets Better”.
Brandon went to South Mississippi in 2007 to play for the Mississippi Sea Wolves as a professional hockey player. While in the minor leagues, Brandon worked in construction during the off-season and fell in love with every aspect of home building. His desire to learn about the various processes grew with each project he participated in. After traveling throughout the United States and Canada, Brandon and his wife Adrienne, an interior designer, decided to call the Mississippi Gulf Coast home. If you ask Brandon why they decided to plant roots here he will reply, “Because it’s the best place in the world, with some of the nicest and most genuine people we have ever met.”
Elliott Homes’ has been building high-quality homes for over 11 years while providing the ultimate customer care experience. Brandon feels that customer service is as important as the construction itself. That’s why Brandon has created a Customer Care program that starts at contract signing and runs for a full year after the Elliott Home buyer has lived in their new home.
One of Brandon’s proudest achievements is building a team that works together like a well-oiled machine. According to Brandon, the team “helps each other grow through their amazing dedication and commitment to each other and to our homeowners.” Elliott Homes currently employs more than 50 employees on the Elliott Homes team, including two who joined the team after having their homes built by Elliott Homes! The entire team is committed to providing 100% customer satisfaction to both homeowners and their realtors.
One of the most amazing things about Elliott Homes is the company’s commitment to helping others. Elliott Homes has built and donated six, soon to be 7, St. Jude Dream Homes to assist in the fight against childhood cancer and built and donated the Welcome Center and Lynn Meadows Discovery center to assist with Childhood development. Every year Elliott Homes pools their resources to donate to one charity to make a large impact on the quality of life of those affected by the charity.
Elliott Homes has won five local, 15 state, and three national awards for design and architecture, innovation, and customer satisfaction. They have been featured in 15 local, state, and national magazines.