International Builders’ Show | IBS 2022

Is your website an ecommerce engine where home buyers can click a “Buy Now” button and purchase a new home? Car dealers have perfected selling cars online with a variety of options and upgrades. Why haven’t home builders figured it out? This session focuses on what home builders need to add to their website to make “Buy Now” possible. Integrating technology with marketing messaging and learning how the sales team supports the customer experience for early adaptors is key. Find out what home buyers need in order to feel comfortable with this transaction.

Online shopping expectations have evolved exponentially in the last few years. It’s no secret that your buyers are conditioned to shop online at places like Amazon, Walmart.com, and Wayfair. Homebuyers now have an online expectation that must be met. Creating the capability for your prospects to safely and conveniently purchase their dream home online is sure to catch your buyers’ attention. However, builders often feel like the leap to online home purchases and transactions is too complicated and expensive to be realistic. Join us for an engaging discussion with a group of top industry technologists who will show you the online experience that your customers expect and expose how e-commerce technologies can drive new home sales.

So, you or someone you hired just spent the last year working tirelessly on your “SEO”. Perhaps you/they claimed your Google My Business profile(s), grew your backlink profile, optimized your on-page content and meta data. However, you still find yourself asking the question of, “Why isn’t my business showing up at or near the top of the search results?” There is a dizzying array of methods to improve your SEO for better online page rankings. Getting beyond the basics is often the difference between a top result and being buried on page 2. We will uncover some lesser known yet proven methods that you can implement now to build upon your SEO foundation to improve your local search result rankings.